Content & Social Media Marketing Executive (Designated Pathway to Management)

Kingsley Healthcare HQ, Lowestoft, Suffolk

Pay:: £32,500 per year
Type:: Permanent
Shift:: Days
Closing date:: 18/03/2026

Hybrid role - A blend of remote and in-office
Excellent PRP

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Stop chasing vanity metrics. Start telling stories that change lives (and drive commercial growth).

Most corporate social media roles ask you to sit at a desk and push generic graphics to sell software or trainers. This is not one of those roles.

We are offering you the chance to be the digital voice of a multi-million-pound healthcare group, telling authentic stories that genuinely matter, whilst directly driving our commercial expansion.

About the company

At Kingsley Healthcare, we are more than just a care home group - we are a proud, family-run business driven by a passion to make a meaningful difference in people’s lives every single day. Our dedicated teams transform care into a calling, delivering excellence with compassion, integrity, and respect.

As the UK’s only large care home provider to achieve B Corp certification, we continue to lead the sector in responsible, values-driven care. In 2024 and again in 2025, we were honoured to be named Health Investor’s Residential Elderly Large Care Provider of the Year, a testament to our commitment to quality and innovation.

For eight consecutive years, we’ve been recognised among the Top 20 Large UK Care Home Groups by carehome.co.uk, reflecting consistently high standards and resident satisfaction. We are also proud to be a Real Living Wage employer, ensuring that the dedication of our team members is valued and fairly rewarded.

Our commitment to people-first values has earned us outstanding workplace recognition, including a 4.7 rating on Glassdoor, a 4.5 rating on Indeed, and the No.1 ranking in the UK for wellbeing at work (Indeed’s Better Work Awards 2023).

If you're passionate about delivering exceptional care and want to be part of a forward-thinking organisation that puts both its residents and people at the heart of everything it does, we’d love to hear from you.

About the role

The Opportunity: Build Your Own Department

Let’s be clear. We are hiring for ambition. This role has a defined, structured development pathway. If you can consistently demonstrate commercial Return on Investment (ROI) and elevate our digital presence, our explicit goal is to promote you to Social Media Marketing Manager within 24 to 36 months.

Reports to: Head of Marketing

Key duties and responsibilities

What You Will Actually Do:

Multimedia Storytelling: Get out from behind the desk. You will travel to our beautiful homes to capture the magic of care, shooting and editing high-impact, mobile-first video content (TikTok, Instagram Reels, YouTube Shorts).
Commercial Lead Generation: Build, manage, and optimise paid ad campaigns across Meta and LinkedIn, relentlessly focusing on driving down our Cost Per Acquisition (CPA) for both private care enquiries and job applicants.
Community Guardian: Manage our online reputation across all platforms with deep empathy, professionalism, and strict adherence to CQC safeguarding and compliance standards.
Data & ROI: Analyse the data behind the content. You will track conversions (using GA4 and Meta Business Suite), report on engagement, and prove the financial return on your campaigns to the Board.

Skills and attributes

Who You Are:

The Creator: You have demonstrable experience shooting and editing highly engaging short-form video content natively or using tools like CapCut, Premiere, or Canva.
The Commercial Marketer: You have hands-on experience running Paid Social campaigns. You understand that "likes" are vanity metrics, but leads are sanity.
The Wordsmith: You possess exceptional copywriting skills with flawless British English grammar and an adaptable, highly empathetic tone of voice.
The Ambitious Self-Starter: You don't wait to be told what to post. You actively hunt for great stories and are hungry to progress your career.

(Experience within healthcare or a similarly regulated sector is advantageous, but not essential if you possess the right commercial mindset and empathy).

The Kingsley Package:

Highly competitive base salary (£32,500.00) with a performance-related bonus linked directly to your commercial results.
Defined career progression pathway to Management.
Hybrid working flexibility.
Excellent benefits package reflective of a Real Living Wage employer and the UK's #1 company for work wellbeing.

How to Apply:

We want to see your capability, not just read a standard CV.

To apply, please submit your CV alongside a link to your digital portfolio, social media handles you have successfully managed, or examples of short-form video content you have created.

Applications without creative examples or a portfolio link will not be considered.

Kingsley Healthcare is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Benefits

Comprehensive induction and training programme.
Opportunities for career development and progression.
Employee Assistance Programme
Blue Light Card Scheme. We’ll reimburse the enrolment fee of this fantastic scheme that offers discounts on holidays, days out and over 15,000 national brands.
Loyalty Bonus: Accrue up to 5 additional holiday days depending on length of service.
Refer a friend and receive a thank you gift of up to £500 *
We’ll pay for your full DBS disclosure
Hybrid role - A blend of remote and in-office.
Excellent performance related bonus
Company Pension Scheme
Employee Wellness Health Assured Benefit Program
Employee Benefits & Discount Scheme

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Your right to work in the UK

In accordance with the Asylum and immigration Act 2006 you will need to demonstrate your eligibility for employment in the United Kingdom.

Your right to work in the UK depends on your immigration status - this is also called your ‘leave’. If you don’t have the right to work, you might be able to apply for it.

You automatically have the right to work in the UK if:

you’re a British or Irish citizen
you have pre-settled or settled status from the EU Settlement Scheme - or you’ve applied and you’re waiting for a decision
you have a family permit from the EU Settlement Scheme
you have indefinite leave to enter or remain in the UK
you have right of abode in the UK

You might have a right to work in the UK if you have a visa with a time limit. This is called having 'limited leave to enter or remain’.

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This vacancy is approximately miles from your address, you will be required to travel to the care home for work. Please make sure you have suitable transport before continuing your application.

Conditions of employment

Conditions of Employment

I understand that if I receive an offer of employment with Kingsley Healthcare my future employment is conditional on the company receiving, to its satisfaction, two employment references.

Criminal Record Check

I will be required to declare and sign a self-disclosure where I will be asked: “Do you have any convictions, cautions, reprimands or final warnings that are not protected as defined by the Rehabilitation of Offenders act 1974 (Exceptions) Order 1975 (as amended in 2013) by SI 2103 1198' specifically in the UK, or anywhere else in the world?”

I also understand that Kingsley Healthcare will verify the above declaration in the UK by requesting a Disclosure from either the Disclosure & Barring Service (England & Wales) or Disclosure Scotland. In relation to anywhere else in the world, checks will be verified as appropriate.

Disclosure & Barring Service Adults Barred List (England & Wales) and Protection of Vulnerable Groups Adults List (Scotland)

I understand that my name should not be on the above lists, which prohibits me from seeking employment with Vulnerable groups. I also understand that Kingsley Healthcare will verify this as part of the criminal records checking process.

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I have read the and confirm there is nothing preventing me from applying for this role.

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If there are other vacancies which you may be suitable for, we can email you to let you know when they become available on our website.

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