Job Detail

Marketing Manager

Home Name Kingsley Healthcare
  • Working Hours:

  • Job Type:

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  • Job Location:

    East of England, UK


Spring into a new career at Kingsley Healthcare!

Kingsley Healthcare is a leading independent care home provider rated as a Top 20 Care Home Group by, having been in business for nineteen years. We are on an ambitious programme to build and purchase new care homes across the UK that will take the sector to a whole new level of luxury and care. We now need to generate interest from potential residents which is where we need your help.


The role

As a Marketing Manager you will be a strong leader with the experience and contacts with the commissioners and know how to target the private market. You will be working with families at a challenging time, when an older loved one is looking to move out of their own home into a care home. That is why your ability to drive the numbers must be balanced by your empathy and passion for improving people’s lives: families must trust you.


The position is full time, working in the Suffolk area with a generous salary (to be discussed at interview).


Your background

You will have proven sales success and be competitive, but care. Above all, you will love seeing the end results of your efforts: happy residents and families, and high conversion rates.


Key responsibilities include:

-To sell Kingsley Healthcare, residential, nursing, and dementia services on a B2C as well as B2B basis to private fee paying clients

-Achieve occupancy and margin targets and other KPI’s

-Generate referrals by meeting and building relationships with healthcare professionals both off site and at in-house events to promote the homes services and to generate referrals

-Manage all inbound enquiries and the sales cycle from generation through to close using a consultative sales approach

-Supervise the move in process to ensure all contractual and regulatory conditions are met

-Capture accurate client data and input to CRM and Provide accurate forecasts and other MI to monitor trends and plan ahead

-Work with internal stakeholders to develop a sales and marketing plan for each home to generate a steady flow of new leads

-Understand the competitor landscape to ensure the homes maintain their competitive advantage and to identify gaps in the market

-Build relationships with the local community including Social Services, Healthcare Professionals, GP’s, Consultants, Voluntary Sector, Solicitors for the Elderly, IFA’s and any other organisation that provides care and support for the elderly

Criteria / Person Specification

The ideal candidate will be:

  • Experienced in the elderly care sector (preferable from a large provider of elderly care)
  • Well presented, articulate, with a confident and professional manner
  • Have the ability to communicate with people at all levels both face to face, and on the telephone - be ambitious and target orientated with the ability to work on your own initiative
  • Understand the local area and population demographic
  • As some field based work will be required so a full UK driving licence is essential
  • At least two years customer service and business development experience
  • A short notice period would be advantageous


We offer an excellent remuneration package including a generous salary

  • 25 days annual leave (plus public holidays)
  • Medical Insurance (T&Cs apply)
  • Pensions (T&Cs apply)

Apply For This Vacancy
Job Deadline: 29/03/2019


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